{"id":24922,"date":"2018-05-22T08:43:59","date_gmt":"2018-05-22T06:43:59","guid":{"rendered":"https:\/\/wpjournalist.wpmudev.host\/?p=22587"},"modified":"2021-09-14T18:11:30","modified_gmt":"2021-09-14T18:11:30","slug":"3-tips-for-a-catchy-meta-description-for-your-article","status":"publish","type":"post","link":"https:\/\/wpjournalist.nl\/en\/3-tips-for-a-catchy-meta-description-for-your-article\/","title":{"rendered":"3 Tips for a catchy meta description for your article"},"content":{"rendered":"<p>When&nbsp;people&nbsp;search&nbsp;for&nbsp;information on Google,&nbsp;the&nbsp;first&nbsp;thing&nbsp;they&nbsp;see&nbsp;about&nbsp;an&nbsp;article&nbsp;in&nbsp;the&nbsp;search&nbsp;results, is&nbsp;the&nbsp;meta-description.<\/p>\n<p>So&nbsp;an&nbsp;articles&nbsp;meta-description&nbsp;is&nbsp;very&nbsp;important&nbsp;to&nbsp;be&nbsp;found on Google.&nbsp;What&nbsp;is&nbsp;the&nbsp;meta-description&nbsp;and&nbsp;how&nbsp;can&nbsp;you&nbsp;make&nbsp;it&nbsp;attractive&nbsp;so&nbsp;all&nbsp;visitors&nbsp;will&nbsp;click on&nbsp;your&nbsp;article&nbsp;first&nbsp;to&nbsp;continue reading?<\/p>\n<p>I&nbsp;will&nbsp;give&nbsp;you&nbsp;3 tips&nbsp;to&nbsp;create&nbsp;attractive,&nbsp;inviting&nbsp;and&nbsp;unique&nbsp;meta-descriptions.<\/p>\n<h2>What&nbsp;is&nbsp;the&nbsp;meta-description?<\/h2>\n<p>When&nbsp;you&nbsp;search on Google or&nbsp;other&nbsp;search engines,&nbsp;you&nbsp;often&nbsp;see&nbsp;a few search&nbsp;results. Like&nbsp;this:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-22582 size-full lazyload\" data-src=\"https:\/\/wpjournalist.nl\/wp-content\/uploads\/2018\/05\/meta-omschrijving-website.jpg\" alt=\"meta-description webbsite\" width=\"800\" height=\"394\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/394;\"><\/p>\n<p>The red part is&nbsp;the&nbsp;meta-description. It is a short summary of&nbsp;the&nbsp;article&nbsp;with&nbsp;the&nbsp;most important&nbsp;keywords&nbsp;inclosed. It&nbsp;needs&nbsp;to&nbsp;be&nbsp;an&nbsp;attractive,&nbsp;clear&nbsp;text&nbsp;which&nbsp;stimulates&nbsp;readers&nbsp;to&nbsp;continue reading.<\/p>\n<p>It is important&nbsp;to&nbsp;fill&nbsp;this&nbsp;out.&nbsp;If&nbsp;you&nbsp;don\u2019t, Google will look for the first sentences of your article and break it down with a&nbsp;couple&nbsp;of&nbsp;dots. In&nbsp;the&nbsp;worst case&nbsp;you&nbsp;will&nbsp;see&nbsp;pieces of&nbsp;coding,&nbsp;when&nbsp;websites&nbsp;for&nbsp;example&nbsp;work&nbsp;with&nbsp;page builders.<\/p>\n<p>It&nbsp;would&nbsp;be&nbsp;better&nbsp;to&nbsp;write&nbsp;a&nbsp;custom&nbsp;and&nbsp;recruiting&nbsp;piece of&nbsp;text.<\/p>\n<div class=\"bs-shortcode-alert alert alert-danger\">The&nbsp;description&nbsp;was&nbsp;always,&nbsp;until&nbsp;2017, 156 characters long after which Google would&nbsp;cut if off. Since 2018 the meta-description has been extended and now you could use 320 characters for the description, so almost double. But&nbsp;recently Google has&nbsp;changed&nbsp;it&nbsp;back&nbsp;and&nbsp;it&nbsp;is&nbsp;now&nbsp;156&nbsp;again.<\/div>\n<h2>Meta-description&nbsp;for&nbsp;your&nbsp;article<\/h2>\n<p>How&nbsp;can&nbsp;you&nbsp;add&nbsp;a meta-description&nbsp;yourself? Well,&nbsp;there&nbsp;is no standard option in&nbsp;WordPress&nbsp;to&nbsp;add&nbsp;a meta-description. In&nbsp;some&nbsp;cases&nbsp;the&nbsp;theme&nbsp;that&nbsp;you&nbsp;buy&nbsp;has&nbsp;this&nbsp;option. But&nbsp;not&nbsp;often.<\/p>\n<p>Often&nbsp;you&nbsp;need&nbsp;to&nbsp;install&nbsp;a SEO&nbsp;plugin&nbsp;to&nbsp;do&nbsp;this, like&nbsp;Yoast&nbsp;SEO.&nbsp;After&nbsp;activating&nbsp;this,&nbsp;you&nbsp;will&nbsp;see&nbsp;beneath&nbsp;the&nbsp;text&nbsp;of&nbsp;every&nbsp;article&nbsp;the&nbsp;option&nbsp;to&nbsp;add&nbsp;a meta-description.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-22584 size-full lazyload\" data-src=\"https:\/\/wpjournalist.nl\/wp-content\/uploads\/2018\/05\/seo-yoast-met-omschrijving-editor-1.jpg\" alt=\"seo-yoast-with meta description editor\" width=\"800\" height=\"680\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/680;\"><\/p>\n<p>By&nbsp;clicking&nbsp;on&nbsp;the&nbsp;button \u2018edit&nbsp;snippet\u2019,&nbsp;an&nbsp;entry field&nbsp;will&nbsp;appear&nbsp;where&nbsp;you&nbsp;can&nbsp;place&nbsp;the&nbsp;description.&nbsp;You&nbsp;can&nbsp;see&nbsp;I have&nbsp;created&nbsp;a&nbsp;recruiting&nbsp;text,&nbsp;with&nbsp;which&nbsp;I&nbsp;try&nbsp;to&nbsp;convince&nbsp;the&nbsp;reader&nbsp;to&nbsp;go&nbsp;to&nbsp;my&nbsp;article.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-22586 size-full lazyload\" data-src=\"https:\/\/wpjournalist.nl\/wp-content\/uploads\/2018\/05\/social-media-meta-omschrijving.jpg\" alt=\"social-media-meta-description\" width=\"800\" height=\"543\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/543;\"><\/p>\n<h2>Social&nbsp;media<\/h2>\n<p>Besides&nbsp;your&nbsp;website&nbsp;you&nbsp;can&nbsp;also&nbsp;exercise&nbsp;influence&nbsp;on&nbsp;your&nbsp;meta-description&nbsp;on&nbsp;social&nbsp;media.&nbsp;Especially&nbsp;now&nbsp;that&nbsp;search engines put more focus on&nbsp;channels&nbsp;such&nbsp;as Twitter, Facebook&nbsp;and&nbsp;Instagram.&nbsp;There&nbsp;is&nbsp;also&nbsp;a&nbsp;plugin&nbsp;available&nbsp;to&nbsp;set up&nbsp;the&nbsp;description,&nbsp;the&nbsp;<a href=\"https:\/\/wordpress.org\/plugins\/wpsso\/\">WPSSO plugin<\/a>.&nbsp;This&nbsp;plugin&nbsp;makes&nbsp;it&nbsp;possible&nbsp;to&nbsp;create&nbsp;meta-descriptions&nbsp;for&nbsp;Facebook, Instagram, Twitter, Google+, Pinterest&nbsp;and&nbsp;LinkedIn.<\/p>\n<p>Finally&nbsp;a few tips&nbsp;to&nbsp;create&nbsp;a&nbsp;great&nbsp;description:<\/p>\n<h2>Tip 1: take&nbsp;your&nbsp;time\u2026<\/h2>\n<p>Don\u2019t&nbsp;just&nbsp;copy&nbsp;the&nbsp;first&nbsp;two&nbsp;sentences&nbsp;of&nbsp;every&nbsp;article&nbsp;into&nbsp;your&nbsp;meta-description.&nbsp;Think&nbsp;about&nbsp;it&nbsp;for&nbsp;a few minutes,&nbsp;because&nbsp;it&nbsp;can&nbsp;be&nbsp;determinative&nbsp;of&nbsp;people&nbsp;clicking&nbsp;through&nbsp;to&nbsp;your&nbsp;article&nbsp;or website.&nbsp;Really&nbsp;take&nbsp;your&nbsp;time,&nbsp;the&nbsp;competition&nbsp;within&nbsp;the&nbsp;search&nbsp;results&nbsp;is&nbsp;huge&nbsp;and&nbsp;so&nbsp;you&nbsp;will&nbsp;need&nbsp;to&nbsp;give&nbsp;it&nbsp;your&nbsp;best.<\/p>\n<h2>Tip 2:&nbsp;ensure&nbsp;keywords<\/h2>\n<p>It is important&nbsp;to&nbsp;also&nbsp;make&nbsp;use&nbsp;of&nbsp;keywords&nbsp;in&nbsp;the&nbsp;description.&nbsp;So&nbsp;the&nbsp;words&nbsp;which&nbsp;people&nbsp;search&nbsp;after&nbsp;and&nbsp;also&nbsp;recur&nbsp;in&nbsp;the&nbsp;article. The meta-description&nbsp;is&nbsp;one&nbsp;of&nbsp;the&nbsp;SEO criteria&nbsp;to&nbsp;determine&nbsp;what&nbsp;your&nbsp;article&nbsp;is&nbsp;about.&nbsp;So&nbsp;always&nbsp;put&nbsp;this&nbsp;in&nbsp;the&nbsp;description!<\/p>\n<h2>Tip 3:&nbsp;be&nbsp;honest<\/h2>\n<p>Don\u2019t&nbsp;promise&nbsp;mountains&nbsp;of gold if you&nbsp;can\u2019t&nbsp;deliver&nbsp;them. If&nbsp;you&nbsp;for&nbsp;example&nbsp;write&nbsp;things&nbsp;in&nbsp;the&nbsp;description&nbsp;which&nbsp;are untrue to&nbsp;the&nbsp;article,&nbsp;than&nbsp;you&nbsp;would&nbsp;be&nbsp;fooling&nbsp;your&nbsp;reader.&nbsp;Eventually&nbsp;Google&nbsp;will&nbsp;also&nbsp;notice&nbsp;this,&nbsp;because&nbsp;if&nbsp;the&nbsp;reader&nbsp;leaves&nbsp;shortly&nbsp;after, Google&nbsp;will&nbsp;know&nbsp;that&nbsp;the&nbsp;content is irrelevant.&nbsp;And&nbsp;this&nbsp;will&nbsp;rank&nbsp;the&nbsp;article&nbsp;lower&nbsp;in&nbsp;the&nbsp;search&nbsp;results.<\/p>\n<h2>Conclusion<\/h2>\n<p>I&nbsp;myself&nbsp;had&nbsp;added&nbsp;characters&nbsp;to&nbsp;every&nbsp;meta-description&nbsp;after&nbsp;they&nbsp;had&nbsp;changed&nbsp;it&nbsp;from&nbsp;156&nbsp;to&nbsp;320&nbsp;characters. But&nbsp;now&nbsp;this&nbsp;has been&nbsp;changed&nbsp;back, I&nbsp;need&nbsp;to&nbsp;shorten&nbsp;all&nbsp;of&nbsp;the&nbsp;descriptions&nbsp;again.&nbsp;Ouch&#8230;<\/p>\n<p>But I&nbsp;need&nbsp;to&nbsp;change it.&nbsp;If&nbsp;you&nbsp;want&nbsp;to&nbsp;trigger&nbsp;the&nbsp;attention of&nbsp;visitors,&nbsp;you&nbsp;need&nbsp;decent&nbsp;and&nbsp;attractive&nbsp;meta-descriptions.<\/p>\n<p>Clear&nbsp;description,&nbsp;with&nbsp;the&nbsp;right&nbsp;length,&nbsp;attractive, without spelling mistakes,&nbsp;inviting&nbsp;and&nbsp;offering&nbsp;something&nbsp;unique.&nbsp;You&nbsp;then&nbsp;might&nbsp;get&nbsp;twice&nbsp;as&nbsp;much&nbsp;readers&#8230;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When&nbsp;people&nbsp;search&nbsp;for&nbsp;information on Google,&nbsp;the&nbsp;first&nbsp;thing&nbsp;they&nbsp;see&nbsp;about&nbsp;an&nbsp;article&nbsp;in&nbsp;the&nbsp;search&nbsp;results, is&nbsp;the&nbsp;meta-description. So&nbsp;an&nbsp;articles&nbsp;meta-description&nbsp;is&nbsp;very&nbsp;important&nbsp;to&nbsp;be&nbsp;found on Google.&nbsp;What&nbsp;is&nbsp;the&nbsp;meta-description&nbsp;and&nbsp;how&nbsp;can&nbsp;you&nbsp;make&nbsp;it&nbsp;attractive&nbsp;so&nbsp;all&nbsp;visitors&nbsp;will&nbsp;click on&nbsp;your&nbsp;article&nbsp;first&nbsp;to&nbsp;continue reading? I&nbsp;will&nbsp;give&nbsp;you&nbsp;3 tips&nbsp;to&nbsp;create&nbsp;attractive,&nbsp;inviting&nbsp;and&nbsp;unique&nbsp;meta-descriptions. What&nbsp;is&nbsp;the&nbsp;meta-description? When&nbsp;you&nbsp;search on Google or&nbsp;other&nbsp;search engines,&nbsp;you&nbsp;often&nbsp;see&nbsp;a few search&nbsp;results. Like&nbsp;this: The red part is&nbsp;the&nbsp;meta-description. It is a short summary of&nbsp;the&nbsp;article&nbsp;with&nbsp;the&nbsp;most important&nbsp;keywords&nbsp;inclosed. It&nbsp;needs&nbsp;to&nbsp;be&nbsp;an&nbsp;attractive,&nbsp;clear&nbsp;text&nbsp;which&nbsp;stimulates&nbsp;readers&nbsp;to&nbsp;continue reading. It is important&nbsp;to&nbsp;fill&nbsp;this&nbsp;out.&nbsp;If&nbsp;you&nbsp;don\u2019t, Google will look for the first sentences of your article and break it down with a&nbsp;couple&nbsp;of&nbsp;dots. In&nbsp;the&nbsp;worst case&nbsp;you&nbsp;will&nbsp;see&nbsp;pieces of&nbsp;coding,&nbsp;when&nbsp;websites&nbsp;for&nbsp;example&nbsp;work&nbsp;with&nbsp;page&hellip;<\/p>\n","protected":false},"author":1,"featured_media":57402,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[613],"tags":[],"class_list":["post-24922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-en","category-613","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Tips for a catchy meta description for your article - WPjournalist<\/title>\n<meta name=\"description\" content=\"The meta description for your article and website is very important to be found on Google. 3 tips to create attractive meta descriptions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpjournalist.nl\/en\/3-tips-for-a-catchy-meta-description-for-your-article\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Tips for a catchy meta description for your article - 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