With the Google keyword planner you can research which keywords are often typed into Google. It is a good tool to determine about which subject you are going to write for your blog or website.
Really, I check almost every article that I write with the keyword planner.
Of course you should also look at other sources to see what people want to read. Or just inform in your group of friends or look on blogs and forums about what is going on.
But the Google keyword planner accurately shows what people are looking for. And if a word is sought after a lot, there is probably a lot of need for it.
An alternative for Google is the keyword tool Ubersuggest. It is a relatively new online tool to do keyword research.
I should first say that adding keywords to your article is not as important as it used to be.
Back then you would add a keyword to your text as much as possible to be found better.
This is outdated.
But… the Google keyword planner is still a good tool to indicate to search engines what your article is about.
The keyword planner is a part of Google Adwords and you need an Adwords account to be able to use the online tool.
You can reach the tool through: Keyword planner
What can the Google keyword planner do?
The keyword planner shows how often a keyword is sought after per month. It is nothing more than an estimate, the keyword planner doesn’t show precise numbers.
So if a certain word or combination of words is sought after a lot, you could write an article about that.
You can also see that certain keywords have a low, average or high competition.
A high competition means that a lot of other articles have been optimized with this keyword.
So it is important to look for keyword with a low competition.
Nowadays it is a good idea to use long tail keywords. This is a combination of multiple keywords.
Searching on ‘SEO’ or ‘WordPress’ is often too common. Because you want to get customers or readers who are specifically looking for that which you have to offer.
So it’s better to use long tail keywords like:
SEO online tool keywords
WordPress manual keyword planner Nederlands
Often there are 4 to 6 words with which you can attract visitors to your website more specifically.
The Google planner is a part of Adwords with which you can create an manage campaigns for advertisements on Google.
In the video below you will get an impression of how you can use this tool for keyword research.